Fit 4 Less is indeed part of Goodlife Fitness but it is the discount arm for the company and membership is not interchangeable. Unlike Goodlife, Fit 4 Less offers more limited staff hours, no classes and trainers and only a few amenities like tanning, massage chairs and hydro beds. It is open 24 hours with a card pass but showers are closed when no staff are around.
The pandemic was not kind to the fitness industry. Many Snap and Anytime Fitness Clubs were closed permanently. Many Goodlife Fitness locations were slow to re-open or complete their building. Some of their locations closed as well or were changes to Fit 4 Less.
The St. James location will bring the the number of Fit 4 Less in Winnipeg to three locations. One of the more prominent locations of the company is at St. Vital Mall.
Since the pandemic many new apartment buildings have been adding amenities such a fitness centres but plenty of places still don't have them nor maintain them if they do. And few offer 24 hour service. In other words: There is a need for them across Canada.
The grocery locations for Goodlife have served them well over the decades. But the big premium locations often stand alone. The old Goodlife on Kenaston is about to become a gym again. No word on the new name but will report when more is known.
The gyms re-opening and new ones coming is a sign the pandemic is being put behind many people. However, make no mistake it changed the industry. Reserving a group exercise spot and not crowding space remains in place. It changed some people's workouts to home units as well. But for the most part, gyms are coming back. It it still an open question if we see a bunch of Snap and Anytime Fitness places to pop up all over again.
As for St. James: Have we see the last of the Goodlifes in the region? I'd say no. Expect something bigger coming.
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