Jimmy Johns Coming to Winnipeg

Jimmy Johns, a U.S. submarine sandwich maker, has begun construction on two locations in Winnipeg. The restaurant has not even been in Canada a year. The first location opened in November 2024 in the greater Toronto area. Winnipeg has seen a number of U.S. and international restaurants open in the city in the last few years. There seems an insatiable desire to see even more.

In some ways Winnipeg is fortunate because of its combination of homegrown restaurants as well as international franchises. Salisbury House, Stella's and Pony Coral are all homegrown. We have had many Canadian chains locate in the city as well. It may seem like every day type of things for those in the city but visitors from all over the province marvel at the places they can go to eat such as The Keg or Olive Garden. We take it for granted and pine for what we see south of the border or in larger provinces.

In terms of submarine sandwiches, the only place that served them aside from Italian family restaurants in the 1960s where they went by the name hero or hoagie sandwich. By 1968, Canada had Mr. Submarine and it spread across the country. Today, Winnipeg has only one. Through the 1970s and 1980s, Mr. Sub had the market to themselves. The juggernaut of Subway came in 1986 to St. John's Newfoundland and today has 3000 restaurants in Canada today. Quiznos came soon after and in recent years Firehouse. Rumour is Jersey Mike's is coming next.

Jimmy John's has been around in the U.S. since 1983 and has been been on the wish list for some Winnipeggers for years. The St. James locations in a former Urban Barn is just off Ellice. The first Jollibee's in Canada is across from it. The other location being built on Pembina in a closed Macao Imperial Tea location. 

Macao Imperials Tea has one other location still in the city on McPhillips so should be fine. Urban Barn has two other locations in the city and a warehouse just outside the city. Both Canadian stores have locations across the country and seem to be doing fine.

It should be important to note that while Jimmy John's is American, the franchise owner is Canadian and their employees are Canadian and their supplies are Canadian. It is hard to be purist in all things Canadian. For many years Tim Horton's was American owned and even now has shareholders all over. Coffee beans are certainly not Canadian although I don't know too many Canadians about to drop their favourite hot drink.

Jimmy John's will likely be well received when they open and I expect they will emphasize the Canadian aspect of their supply chain. It is something that we are seeing more and more in Canada. It will take a long time for it to ever reach Subway location numbers in Winnipeg. At present there are 73 listed which makes it the most of any Canadian city per capita.