Since 1963 there has been something auto related at Moray and Portage. And that was before the Charleswood Bridge. Birchwood Auto made the place it's first home and it has been serving auto dealers for decades. Robert Chipman or Bob as he was known to many, set up shop at the spot where Portage Avenue turned into a curve following the Assiniboine River. Birchwood is now the largest autodealer group in Manitoba and the basis of the Chipman fortune that led March Chipman to be majority Jets owner.
Once Birchwood moved out to the autopark down Portage Avenue, Mercedes set up shop for many years until they too moved to their most recent location on Kenaston. For a time in very recent years, the building bore the Birchwood name as their credit offices. And now another big autogroup in Boyd Autobody has taken over.
It has been a very long construction period in part because of their new paint centre which has equipment from out of country which requires all sorts of approvals not to mention a much better ventilation system which is installed on the roof. Unlike other Boyds, this one has kept the showroom windows so you can see the workers repair cars from the street. If you walk across the parking lot, you can still still see the carved Mercedes branding.
Boyd is very much a Manitoba success story and opening a new shop on Portage is another investment in jobs and work here. There are a few unleased spots in St. James along Portage Avenue but slowly things are filling in the post pandemic build up. Below is a picture of Portage Avenue in 1965. It is immediately in front of the present Boyd business. The Holiday Inn is not yet built but the bowling alley was incorporated into the hotel.
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