Saturday, May 22, 2021

Lucky Brand Jeans to Open at Polo Park Soon

Lucky Brand returns to the Canadian market with a store in Polo Park's second floor. It is in the same wing as the area where Disney is closing but there is some evidence that a number of retailers are looking to establish themselves for the summer presumably when the pandemic sees lifted restrictions.

Millions of dollars of work is being done at Polo Park right now mostly in the old Sears wing but throughout the mall. One suspects if the mall owner gets the go ahead, there will be a lot of work still yet to come, especially in terms of housing.

The Winnipeg Airport has kicked up a fuss but it seems self interested when they have massive developments on their own land that includes three hotels. 

It used to be that Polo Park had a long waiting list. Those days are gone. While stores like Lucky Brand are good, they need exclusive stores like Apple that no one else has to drive traffic.

If Lucky Brand is only available at Polo Park then they should be okay. But it isn't just other shopping centres to worry about. Some people have gone online and they won't come back unless the shopping experience in store offers pick-ups, special sales and other things to attract people.

A resident population, a fitness centre, a grocery store will all drive daily traffic.

And for stores like Lucky Brand will make sure many people find reason to be in store a number of times a month. Malls can and will not look the same as they once were. The success of all of its stores depends on it.


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