Aéropostale Returns to Polo Park

Anyone going into Polo Park recently will note that on February 27 Aéropostale returned to Polo Park after the company closed 41 of their stores in Canada in 2016. The past fall Bluenotes brought Aéropostale into their locations as a store within a store concept. It was so successful along with an online sales presence that Bluenotes/Thirfty's decided to bring back standalone stores for Canada.

The new Aéropostale is located on the main floor and will be 2,200 square feet on the east side beside West 49 and Roots. Apple is one space over but presently closes due to Covid 19. 

Winnipeg was chosen as the first re-opening because it had been one of the more successful locations in Canada. Halifax and Montreal will be opening in April and May and be about 4000 square feet. The plan is for 15 stores in Canada by year end while keeping the store within a store concept for Bluenotes. Although it wasn't explicitly said, Aéropostale might be looking at a similar sized store in St. Vital Mall as that location had also been successful in the past.

Bluenotes has been around since 1942 and is the biggest seller of denim in Canada.They know their target market of ages 15 to 20s.

Aéropostale will be sold exclusively under licence in Canada meaning the product should be unique to the Canadian market. The aim is to have better prices that what was seen in the past for the company.

Polo Park has been battered by closures in recent years. They are proposing big changes and investment but in the meantime need to attract business and young people to their mall.

Assuming things get back to normal from the novel coronavirous, students particularly might find the stores attractive.