Jets Season Tickets Are Down - Will They Leave?

Gary Bettman has always had a contentious relationship with Winnipeg. It broke our hearts when the original Jets team moved south. The city survived it but the 1990s are were a hard time and it took several years for the people to feel we were making progress on a fairly hard 1990s,

It seemed not enough was done to save the Winnipeg Jets when they moved to Arizona. Some of the changes the league made with better supports for expansion teams and salary caps came after the team left. The fan base here gave the Jets years and years of sellouts but it came inside the smallest arena in the league. And all the while, the team got the smallest corporate support. For a long time, that was enough. But now, there is no waiting list.

The value of the franchise has risen dramatically since the days of the Atlanta Thrashers. And for the True North real estate division, the Jets and the arena have been part a building strategy that revolves around True North Square. Were it not for the slow build of Sutton Place Hotel and Suites, the Chipmans might have been said to have brought that project to completion. As it is, they will probably be making their announcement on Portage Place soon which should have some goodies in there if the Pan Am Clinic tower, a grocery store and University of Winnipeg residential tower is included.

Those are all things that indicate a NHL owner is determined to stay. Moving the team would de-value all the other assets that have been built up around the arena and the team. The arrival of Bettman was more a promotional visit than one full of threat and menace. He is well aware that moving teams means less chance of expansion money that the whole league shares. It isn't good for the league at all.

The fact that the NHL seemed relatively calm about the whole thing feels more reassuring. It is also good that Chipman seems to know that the Jets have to market themselves better. Finding out why season ticket holders have left and addressing their concerns is important. Most say they want more flexibility on their tickets and less added costs and hassles. Other are asking for better food, more tiered priced and value prices.

Some fans have said they wish there was more food options outside the arena. Some restaurants have closed such as Pony Coral and Moxies that were faves. A new Keg that was going up is now stalled and likely won't be built. Chop is a year or two away. A lot of things seem to be a year or two away. The Chipmans can only control what happens in their buildings. To that end, the Hargrave Food Market has been a big plus. If the Chipmans control Portage Place, we could see a return of Moxies and new restaurants as the mall will cease to exist as we now know. This is true for the food court as well.

As far as the product goes on the ice, the Jets have made the player changes and performed amazingly well. Will it gain the excitement that occurred in 2018? It is possible but there were a lot more people working downtown back then compared to now. However, there are a lot more people living downtown too with apartments along Assiniboine, Main and other conversions that have happened since then. It is a slow process but more housing has gone up along west Broadway as well as the art gallery area.

The Bay will start seeing some work on the outside in weeks. Raising the level of activity in this end of downtown and adding some food options can only help the Jets and any other business in the area. A darkened building is toxic to an area. Large areas of downtown parking spaces may be good for parking for arena events but it also means no street life of restaurants, shops or downtown residential units. 

The Jets record is probably the biggest ingredient for filling seats for the rest of this year. The next year and after will be about the Jets trying to create more excitement, more fan and season ticket support, more corporate partnerships and less hassle about making changes to tickets. Will the Jets leave? If they respond positively to what fans want and are innovative, they will manage to overcome what happens to almost every team in the league at some point. The result will be a team that will be continue long into the future and then the question might be: Do they need to expand the building?