Federal Liberals are present in the west and are the federal government has been Liberal since 2015. The federal NDP doesn't even have party status presently. This could be a reflection of the fact that our system usually means only two strong parties and very small parties get left behind in the dust. Certainly critics in the west seem to laugh at the provincial Liberals in the west but it could very well be right and left divisions and how our voting system works.
Name changes are not uncommon in Canada. The federal and provincial NDP were once named Commonwealth Cooperative Federation. The federal Conservatives have gone through several name changes but the longest name they had was Progressive Conservatives. Sometimes a name change reflects a change in direction or an alliance. Sometimes it a repackaging to re-freshen the brand.
The Liberals have a new leader in Willard Reaves who at 66 was acclaimed as leaders of the Manitoba Liberals. Acclamation is also not uncommon for political parties in Manitoba. Brian Pallister became leader for the PCs when no one offered to run. He later became premier. While Reaves has run against his fellow Blue Bomber twice in Fort Whyte, it would seem there are no shortage of seats to choose from. The Liberals will likely want to re-claim longtime Liberal strength in River Heights. As vital as Jon Gerrard is, it seems a reach that at 77 he would contemplate another run. Anything is possible but it seems likely that Gerrard helps Reaves in any way possible. It should be noted that Gerrard stood beside Reaves when he announced his candidacy.
Cindy Lamoureux remains the sole Liberal MLA in the Legislature. As a new mom and continuing as a MLA, the leadership was something she passed on. At one point it seemed all four prominent Liberals were interested in the leadership. A kind of exhaustion has set in. Any election is likely two or so years away. A byelection might be closer. Any Liberal leader should expect to be part of a rebuilding process which they may only be able to take so far.
After the last election some have suggested that maybe Manitoba is a one party province. The PCs have certainly dropped to historic lows but having a party win every seat means they only have one place to go: down. With this in mind, the Liberals should not assume the PCs are the only choice for government in waiting. However, if the Liberal name is an impediment to being elected provincially in the west, they should consider a re-branding.
Some say the NDP and the Liberals should unite. Some say the Liberals and PCs should unite. Both suggestions ignore that the Liberals are not tied as closely to unions as the NDP are. As for the PCs, the Liberals are not tied to some of the more social conservative policies. These are not easy differences to paper over. The electoral system in Canada favours two parties and majority results. Electoral reform could help but the two parties where things swing back and forth are not exactly in favour of a system that would dilute their power. National and provincial efforts on electoral reform have stalled.
Research in Europe suggests that party re-brands can help get electoral success. The Saskatchewan Party and the Wildrose parties are an indication of that. The research suggested that just a policy re-brand does not do the trick. For only a brief time in the 1980s has the Manitoba Liberals become Official Opposition and had a chance at government. That is a very long time out of power or as the main contender. In some elections they have had a very compelling policy platform and even run a solid campaign only to see little success. Could a name change help lead the party to more success?
If some of our western provincial counterparts are any example, the answer is yes,
