One of the reasons the CRTC came in to being was the faith-based broadcasts out of Alberta from Ernest Manning were exploding across Canada where the premier/evangelist made requests for money. This raised concern in Ottawa and the CRTC was formed so that CBC was not the arbiter of broadcasting.
Mennonites were prime drivers of religious broadcasting in Manitoba and while their start came in radio, by the 1960s moves to TV broadcasting began. In Winnipeg, Calvary Temple started Faith to Live by on CJAY which later became CKY/CTV in 1962. It is now one of the longest running TV shows in Canada.
The first faith TV broadcast began in 1950 on ABC in New York during TV's infancy. TV arrived in Canada two years later and the first broadcast in Manitoba was CBC in Winnipeg in 1954, It consisted of three hours of programming. Consumers started buying black and white TV and the programming on CBC grew and it was 1960 when CJAY joined CBWT in Winnipeg as the first private station. The same year, CBWFT, French CBC began broadcasting.
Across the border KCND in Pembina, North Dakota began to broadcast. With rabbit ear or antennae, it could be seen in parts of the city. This brought a total of four TV stations that could be seen in the city and the 1960s saw a huge increase in programming. Some of it was Canadian, lots of it American but with literally so many hours to fill, much of it was local. Some of that was by mandate but some was practicality of it being cheaper to fill than buying elsewhere.
CJAY at two years old welcomed Calvary Temple's Faith to Live By because production was handled by the church and it filled time on Sunday mornings that the station wasn't sure what to do with. Manitoba on Sundays was very quiet. Blue Bomber games were not allowed to be played on Sundays till 1965! The churches ruled the roost. No shopping, no games and even after 1965, mornings were pretty quiet. So Faith to Live by in 1962 kind of had the audience there for it.
Cable TV did not reach River Heights where I lived until 1968. And until 1970 my parents rented so it was not up to them to install the cable at $10 and pay $5 a month. We moved into our home in late summer of 1970 and by late 1971 had both colour and cable TV. The colour TV was a gift from my grandparents.
Colour TV did not come out till 1966 in Canada but so much of broadcasting was in black and white. Literally everyone I knew was getting colour TVs between 1968 and 1972. In our house, it was Saturday morning cartoons in colour that was a huge attraction. Jetsons and Flintstones were among the the first full colour series to be produced for TV. Older Warner Bros. material that originally has been in colour on the big screen was well suited for Saturday morning.
Sunday was not a day for cartoons in the morning. In Winnipeg there wasn't even a Sunday newspaper. Today, we have Vision TV and JOY-TV for faith-based programming. However, through the 1960s and 1970s Sundays and sometimes early mornings there was faith-based programming. As mentioned, Faith to Live By was one of the earliest on the air in 1962 and now one of the longest running faith programs in Canada. A few others were around for decades like It's a New Day. Church of the Rock has been on CityTV since 1996. Meanwhile, Mennonite broadcasting is done based here in Winnipeg in multi-languages for Russian and Spanish audiences.
Most people who watched TV in the 1960s through 1990s on cable would be aware of Jimmy Swaggert, Jim Bakker, Pat Robertson and whole lost of other televangelists in the U.S. However, there was some more traditionally services on the air too. In North Dakota, a Lutheran Church founded in 1950 began to broadcast in 1967 and because of cable, it was on the dial on WDAZ from the mother channel WDAY in Fargo. This year that church is 75 years old and the broadcast continues to be seen on cable in Winnipeg.
Elim Lutheran Church is a modest church in the Fargo-Moorhead area and because of the reach of cable has been part of the Winnipeg Sunday morning programming since 1968 when cable reached the city. North Dakota and Manitoba have shared a prairies experience living along the Red River. One can imagine the Swedish meatballs that will be eaten at their celebrations as the reach age 75.
It is a reminder that while times are more difficult now, we still share a heritage. The threats weekly from the U.S. ambassador in Canada notwithstanding, it is notable that our contact with our southern neighbour have lasted decades.