Bell Media to Close CFRW Funny 1290 AM

Bell Media laid off 1,300 staff on June 14, 2023. In Winnipeg, it means CFRW Funny 1290 AM has been closed down. The 60 year old station had one of three top stations for decades and had regained some mojo as TSN Sports Radio with Winnipeg Jets coverage till 2020. But the station gave up the rights and wet to a low cost comedy format. However, even lower ratings and poor ad sales, Bell shut the station along with five others and sold three more.

This was not the only bloodletting. Bell shut down foreign bureaus, fired senior reporters and unified the news room for all radio and TV stations across the country. London and Los Angeles bureaus are shut down, Washington Bureau majorly cut. Ottawa Bureau Chief Joyce Napier, chief international correspondent Paul Workman, senior political correspondent Glen McGregor and London news correspondent Danielle  Hamandjian and Los Angeles Bureau Chief Tom Walters were all fired.

The loss of CFRW will generally only be felt by those with nostalgia. The comedy format on the AM dial was not compelling enough for audiences. However, back in the day CFRW, CKY, CKRC and CJOB battled it out. Eventually CFRW and CKY led a multi-year battle for top 40 radio listeners through the 1970s and 1980s. I was partial to CFRW myself but would flip back and forth between CKY and CFRW in the case. The yellow CFRW offices on Main Street were recognizable there for years. In recent years they have been on Pembina Highway with sister stations Virgin 103 and Bounce 99.

The growing strength of FM music station eventually led to format changes or stages where AM players moved to the FM dial. CKY was one station that jumped to GM and changed formats. CBC carries a signal on both and FM. CJOB remains the one large holdout.

In recent news, it has been announced that new cars will not have AM stations anymore. Only FM and HD Radio will be automatic (although many cars also have Sirius XM built in). and  It seems the writing is on the wall is for AM and makes you wonder when CJOB will move to FM. Stations with only an AM signal will lose audience for every new car that goes on the road. There are no HD Radio channels in Manitoba presently. For those who see it on their new cars, it is a curiosity unless they have travelled to the United States recently. Then a station will pop up and say HD radio and can have at least three other stations off the same signal. Public radio in the U.S. seems to have taken advantage of this quite well where they will have their main signal but run classical music and other fare on the other channels. A top 40 radio station might have sub-channels of Spanish or oldies.  There are a number of other provinces that have dipped their toes into this. Quebec Radio-Canada channels seems to have caught on with it. Might we see this in Manitoba?

The big concern is the combined newsroom Bell Media is talking about. Does it mean a Toronto anchor for local broadcasts in Winnipeg? Or do local news broadcasts just stop because local stations are closed and we only get a Toronto broadcast? What we do know is that CTV National news is going to be less international, less experienced and less unique in what it broadcasts. The answer for revenue is one news group for all platforms with the goal of increasing profits. But to what end? Is a sale to a U.S. hedge fund for the whole company in the works? To create the circumstances for a Rogers/Bell merger? What? Is the answer one big giant company for all of Canada for media?

In the mean time, we can reflect on the end of a 60 year old radio station in CFRW that is gone. If Canada is about to approach 40 million people, how is it that we can support less local media?