Kenaston Goodlife to Close and Relocate in 2020

Well, the news is officially out. Staff and members have been informed and now the public is being made aware. Kenaston Goodlife, the first co-ed for the company in Winnipeg is closing in 2020 and moving to their much larger location at Bishop Grandin. All staff will move to that club and present members will find the terms of the memberships continue in the new fitness centre. Obviously, every member of the gym should speak to managers to get details that are relevant to their own membership but it goes without saying that efforts are being made to make the process a smooth one.

Alas, the massage and athletic therapy clinic will not be making the move to the new club. Space at other clubs for Goodlife is also being re-purposed where at one time they all had massage therapy clinic rooms. Attempts were made to find me space but the nearly $30 million being spent means that every corner of the Goodlife clubs in the city is being examined to be competitive with the booming fitness in dusty. Where once there was several massage therapists working within Winnipeg clubs, I am the last along with my athletic therapy colleague. The last I heard I was the last in western Canada still working. Not sure about the country but could very well been the last one altogether.

I'm not bitter. At my club I worked with great colleague at the clinic such as Cherlaine and Jamie. For the most recent years I have been a colleague of Sue and now her husband Eric was also coming aboard. My new lease had just started at the beginning of the month. I knew that there was talk about the future of the club but also felt that the Kenaston area was still growing. IKEA is only six years old. The Outlet Collection at three years. Housing, hotels and further development happen every month now.

Still, there is a heavy duty amount of competition being built. Goodlife is building three new clubs. One of those clubs, Portage and Main, will be a re-location across the street. Expansion of their old club which took a full floor of the RBC tower was not permissible. St. Vital Mall's club will be a completely new club and so it seemed was the Bishop Grandin one.

Still, what to do with Kenaston? With all the new building taking place, Goodlife Kenaston had three choices: 1st was to spend a lot of money and upgrade the club within its footprint. 2nd was spend a lot of money and strip down the club to become discount sister company Fit 4 Less. 3rd was close the club and re-locate all staff to the new club and save a recruitment process and add to staff for the large location.

It is important to know that Goodlife does not own the Kenaston site. A new lease would have to be signed and the terms of which might not have been to meet profitability criteria after club investments. Goodlife Kenaston was built in spring of 2008 and was a giant in its day. People came from all over the city and even outside it to work-out in. Goodlife now has several clubs including  Grant Park. The heady days that lasted years was only going to continue if Goodlife Kenaston had a long term plan.

In the end supersized clubs like Bishop Grandin cost a lot of money and need a lot of staff. The re-location plan and opportunity to move jobs over and not go through a massive recruitment and training program as well as spend more money on Kenaston upgrades won out.

None of this will happen immediately. Construction being what it is will mean that sometime in early 2020 all this will take place. A grand opening will take place and the final days of operation at Kenaston will have a final deadline. As for myself, I will continue to operate for some time yet. However, the company has freed me to seek a new location either as an employee or as a business clinic. At least half my clients are Goodlife members but I've been operating as an independent business now for two years. Members will have to find a non-club option for their injury and maintenance therapy. The new club will have hydrotherapy for relaxation massage.

As for the old club, I guess that will be up to Terracon which owns it. It is in a business park that has been quite successful. It doesn't stand to reason that another fitness center would want to jump in there. It could be ideal for many uses. There have been a few companies bursting at the seams in the park that might be all over that building.

Before going further, I've identified the club as being Bishop Grandin but the district it is being built on is called Refinery. No, not an oil refinery but sugar. Or at least at one time it was part of Manitoba Sugar lands. I suggested Sugarland for the district but was shot down. Maybe not ideal for a fitness center.

In the days of supersized clubs arriving in 2020, they all have much more of everything and beyond. Unlike Kenaston, Refinery will hot yoga, a pool, a high intensity work out area and a ninja obstacle course. In addition, it will have boxing. Understandably, even with a transfer of experienced staff from Kenaston, it will have a layer of staffing needed for support of maintenance, group exercise and personal training.

It will be Winnipeg's largest Goodlife. Safe to say that a real battle is shaping up for Winnipeg for fitness centers. Millions are being spent and people will benefit as their work-out choices evolve and change.

Goodlife, Shapes and soon to arrive Altea will compete hard in southwest Winnipeg. I will miss Kenaston Goodlife when it closes. Many good people and members over the years and it was once the biggest and best. I might be the last Registered Massage Therapist left in the west and quite possibly the country when they turn out the lights at the club.

I'll be good. Leaving on good terms. I own my own business. I do other things as well with other business ventures. I have great colleagues and good friends and support from family. Got months left before I am out in the world but this is Winnipeg. In the city we make our own futures. And relationship are built forever.