Andrenaline Unlimited Takes Over River City Sports Location

The retrenching of River City Sports to its original location and liquidation of stock from other stores is a reminder how fickle retail can be. The expansion to the IKEA site on Sterling Lyon last only 18 months.  The Seasons Of Tuxedo retail development slowed on the north side once the Cabela's was up. Last year the Seasons rental apartments as well as Montana's restaurant opened. However, the promise of a Lowe's never came and further expansion of other stores stalled.

River City Sports was a bit early into the development as not enough traffic was coming to the retail beside IKEA. Hard to know what the future is for a once dominant sports store but we can happily report a different sports store has taken up the challenge and opened just before Christmas in the old location.

The new store is another Winnipeg sporting good group with locations in Edmonton and Saskatoon as well as in St. Vital Mall under the FXR Riders. The specialty retailer sells snowmobile clothing and helmets as well as other items in what is described as power sport. The new location at Seasons of Tuxedo called Adrenaline Unlimited will feature FXR brand as well as KTM which is a supplier of for offroad bikes.

It seems likely that Adrenaline Unlimited has a specialty in sport that is not as easily duplicated by other big sports stores. In other words, it is likely to be a destination store in the way IKEA and Cabela's are in their fields.

The Outlets of Seasons continues construction across the street and new condos and apartments in the area ensure that there will be a larger population in the area to sustain additional businesses in proximity. The entire Sterling Lyon and Kenaston area is very close to the synergy that shopping districts like Polo Park and St. Vital have.

It is possible that Adrenaline Unlimited is just the right specialty retailer to make that location work.