Gap and
Old Navy sister store
Banana Republic is slated to open in
Polo Park in the near future.
Also opening is
Lululemon little sister store
Ivivva Athletica. I say little sister since it exercise clothes for girls.
The move for Banana Republic was made possible when
Nygard didn't renew their lease and
Quilts Etc moved near to
The Bay. And why would they? It is fairly clear that Nygard with a large property on
Kenaston has made the same choice that
Tommy Hilfiger did.
And why make that choice? Well, it is expensive being in a mall like
Polo Park. They are chasing a young crowd and the customers that Nygard wants are closer to
Kenaston one would think.
It is quite the transformation for
Polo Park and it will continue as they try to have some stores no one else has in the city. For some retailers, they will find their options better elsewhere.
As for
Ivivva Athletica, they are extremely young and female in orientation. Lululemon already had line ups through the mall. I expect this store to be no different.
Is it possible for a mall to too young and too female? I guess we shall see if
Harry Rosen and
Apple decide to make their move elsewhere.
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