Thursday, December 30, 2010

Fab 94.3 On The Air

It started on December 26 with the switch from Christmas music to tunes from the 1960s and 1970s. Curve 94.3 became Fab 94 and in another switcheroo BOB FM and the new FAB 94.3 have traded morning DJs.

Beau, Tom and Frazier will return to their old haunts on the dial at 94.3. The former Curve 94.3 morning team of Jay and Andrea will take over the BOB show.

For people who like oldies, Fab 94.3 will probably be welcomed. Still, it seems a big risk to grow the audience with this format. As for Beau, Tom and Frazier, they must feel like yo-yos bouncing around. There is a lot riding on them turning the ship around. They were transferred to BOB to do the same thing in terms of growing their morning audience. However, this time it isn't quite clear that the oldies format will grow beyond what the previous station might have been getting.

Most can remember the various formats that 99 FM went through before settling on the homegrown BOB format. That original change was copied around North America.

I have listened to Fab 94.3 a few times. It isn't bad but it won't resonate with a lot of people looking for something new and different than Hot 103.

It will be interesting to see the next ratings period and how the changes rank.

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