Latinos Market just open on Osborne in the Village just as a year ago. The population of from Latin America in Winnipeg is small and numbers maybe 25,000. Some of have been here for a generation while a growing number have come for job here and in Brandon and Winkler.
In a previous post I mentioned that the fastest way for newcomers to the province to get ahead aside from a job placement is to be entrepreneurial and open up a restaurant or food market. We have seen that from every European national and ethnic group to come to Winnipeg. Now we are seeing it from Asia, Africa, Middle East and now Latin America.
Many Winnipeggers travel to and develop a taste for Latin cuisine and want to try and cook that way when they return. The market stores help bring those products into town to serve that group as well as the thousands of Latin residents in the region. The location on Osborne also teaches Spanish.
The new location occupies the Kings movie theatre on Portage Avenue. Till recently it was one of the homes for Kings sporting goods and sister company to Royal Sports which has its roots in River Heights on Academy Road in the 1970s. Royal Sports continues to operate in the city.
Portage Avenue West continues to show a renewed resilience with a few new businesses taking off. Latinos Market joins a list of those businesses that is changing the face of the street.