Casual commentary about political, cultural and economic issues with a particular interest on the city of Winnipeg by John Dobbin
Tuesday, January 18, 2011
Latest Fall TV News Ratings
There was a bit of a dip for all three TV news programs in Winnipeg in this last fall ratings period. CTV News remained on top, followed by Global News and with CBC trailing in third place in the 6:00 timeslot.
TV News Ratings through October/November 2010 6 to 6:30 p.pm.
That is down a bit. I'd be curious as to where viewers went. To Coronation Street?
CTV News has a right to be happy but there should be some concern that their numbers in the second hour tail off even in the absence of news competition.
CBC News has a right to be happy because the first full hour of their news has seen this marked increase. The hour where they compete with CTV and Global News is weak though. It may be time to think of a somewhat different approach. Perhaps a long form story in that hour? Maybe a panel of pundits? Longer interviews with the Premier, leader of the Opposition?
The point is that repeating the same things from the previous hour seems to be losing audience for the CBC.
As for Global News...second place and falling numbers means a re-think as well. If CBC News can pull up its britches in the last half hour of their news, it could mean trouble for their team.
As to the quality of the news...CBC tends to be a bit repetitive. Global News tends add too many stories produced elsewhere. CTV is the best overall but can turn a bit fluffy at times.
In short, we have been better served by TV news in years past. It is possible to report compelling news without breaking the bank. Interviews in the studio might be a way to go for a full newshour. For Global News with only a 30 minute format, they should stick to local coverage only. Picking up obvious Toronto created content is not the way to go. And for CBC, try not to be so repetitive.