Sunday, July 19, 2009

CKX Part 3

CKX finally feels the love. After Shaw left them on the altar, an investment group has stepped forward.

It is hard to believe previous bidder Shaw was ever serious about buying the station. They seemed to have bid only in an attempt to embarrass CTV.

Bluepoint investment is the new buyer lined up for CKX. They outlined their strategy to the Globe and Mail.

On CJOB, Bluepoint said that they will continue with their affiliation with the CBC but pick programs they like rather than taking the whole thing.

Local news and programs will be funded by the new federal program for small market stations.

It remains to be seen if Bluepoint will be successful with this formula. It does seem the big media players have orphaned some of the smaller players and more focused ownership may be better.

I suspect local TV can be profitable but it can't pursue foreign programming that is overly expensive and gives narrow returns. I expect local news and programs might be a good way to get the ad dollars in western Manitoba. A suitable relationship with CBC and some affordable daytime and primetime programming might be the ticket for CKX.

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