CKX Part 4

The message left on CKX's website.

In a shocker, CKX collapsed after Bluepoint walked away from keeping the station afloat. Here is the video of their final broadcast.

The impact on the community will be substantial.



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CKX Part 3

CKX finally feels the love. After Shaw left them on the altar, an investment group has stepped forward.

It is hard to believe previous bidder Shaw was ever serious about buying the station. They seemed to have bid only in an attempt to embarrass CTV.

Bluepoint investment is the new buyer lined up for CKX. They outlined their strategy to the Globe and Mail.

On CJOB, Bluepoint said that they will continue with their affiliation with the CBC but pick programs they like rather than taking the whole thing.

Local news and programs will be funded by the new federal program for small market stations.

It remains to be seen if Bluepoint will be successful with this formula. It does seem the big media players have orphaned some of the smaller players and more focused ownership may be better.

I suspect local TV can be profitable but it can't pursue foreign programming that is overly expensive and gives narrow returns. I expect local news and programs might be a good way to get the ad dollars in western Manitoba. A suitable relationship with CBC and some affordable daytime and primetime programming might be the ticket for CKX.



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CKX Part Deux

It looks like CKX has a new owner in this high stakes game of chicken that cable is playing with regular broadcasters.

Shaw has bought CKX.

Shaw already owns Kenora's TV station which it runs at a small profit. Let's see if they can do the same for Brandon.



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The loss of CKX

A news story on February 19 indicated that CTV was looking to sell its CKX station in Brandon, Manitoba. The CBC agreement to broadcast its signal over CKX's tower ends in the summer.

The advent of digital programming and the costs associated with it means that CKX is not needed by the CBC to get it signal to the Brandon area. CTV appears to have no interest in the market for its own use despite the fact that it serves over 125,000 people at present.

CKX was founded in 1955 and employs about 40 people.

One wonders how WDAZ can operate in Grand Forks in North Dakota and broadcast in digital no less.

Smaller market stations are threatened all over Canada at the moment as debt laden companies look to cut costs. Winnipeg has already played the part of pawn with stations like Joytv and CityTV changing hands repeatedly.

We already know that Joytv constributes next to nothing to local content and Citytv got rid of its evening newscast.

Now it looks like Brandon will have to get its TV news from Winnipeg. That is, if we don't lose our local news ourselves.



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