Manitobans travelling to North Dakota had to brave two lanes of traffic and no passing lanes on Highway 75 from Winnipeg to the border until twinning took place from 1985 to 1994. The U.S. in North Dakota completed twinning in 1977 from Pembina all the way to Fargo. The old border stations were easy to cross. Even in the 1970s they were tiny things. Families easily crossed with no IDs. Just a few basic questions. It was the return back to Canada and the low amount of duty free that was a concern. Only in the last decade or so has it risen to higher amounts.
Before Grand Forks and Fargo had malls built, Winnipeggers shopped in their department stores downtown. They also stayed in motels near the downtown. North Dakota was years behind Winnipeg when it came to malls. Fargo would be the first with a mall called West Acres in 1972. It would take two more years for 13th Avenue to be built in front of it. Looking west was wheat fields. Fargo itself was more than a mile a way.
While Winnipeggers continued to stay in Grand Forks and shop in the downtown there, it was not uncommon for families to make a quick day trip to West Acres once the mall was built in 1972. The lack of hotels nearby and two years of road construction thereafter put those off who wanted to actually stay in Fargo to shop at the new mall. For our family, we stayed for years at the Townhouse in Grand Forks near the downtown because it had an indoor swimming pool. Others stayed in the Holiday Inn from the Holidome that was built in 1966. The Ramada went up in 1973 next door. The pools and event centers inside were more important to people from Winnipeg than staying in Fargo where hotels near West Acres were not popping up till at least 1974.
Although Winnipeg had malls like Polo Park and Grant Park Mall, people were still quite used to going downtown for shopping and restaurants. So shopping downtown Grand Forks was not considered unusual. Still, the construction of West Acres Mall was a gamechanger in border shopping for Canadians.
But as the above picture shows, it was in the middle on nowhere and motels took a bit longer to materialize. It was a good day trip from Grand Forks but not enough to attract those headed down for a two day weekend. And remember, the Canadian part of the journey was on a two lane highway and the Interstate was only finished off in 1977. It could be a harrowing journey with a semi trailer behind you.
The trip to West Acres though was a different experience than what Canadians had experienced in North Dakota though and many curious travellers went to shop. What they found was local Fargo department store Delendrecies, Minnesota-based retailer Dayton's and national retailer Sears. It was the smaller stores and their variety that attracted Winnipeggers as well such Hickory Farms and Musicland. By 1979, in an expansion, West Acres added J.C. Penny.
Many changes in retail over the decades meant Delendrecies eventually becoming Herbergers in 1998. Dayton's became Marshall Fields in 2001 and Macy's in 2006. In recent years Herberger's and Sears have closed leaving malls all over the U.S. scrambling. It was only in 2000-01 that West Acres put in a food court. In one of the empty spaces left from department store closing, the mall has created The District which features restaurants inside and outside the mall. Crave, a sushi restaurant from Minnesota was the first tenant.
Best Best eventually moved into the mall in 2017 in 50,000 square feet of Sear which shuttered in 2017 after 45 years in the mall. Best Best had been next door since 1994 in a 45,000 square foot location. West Acres has shown considerable resiliency when compared to Columbia Mall in Grand Forks. However, when Herberger's closed, the question of what to do with the space was a big one. A few retailers looked at the space and nothing resulted. That is until a mid-west department store that somehow does well when national retailers are dropping.
Von Maur is a fourth generation family run department store founded in 1872 out in Davenport, Iowa. It has slowly grown to 39 stores across the U.S. The 39th store of 90,000 square feet will be in Fargo, North Dakota. It is Von Maur's first store in the state. Perhaps as a family store that doesn't have to fight takeovers of their shares, they have been able to make decisions on their business that has allowed them to survive and expand over the years.
So what is Von Maur? It is a department store catering to upscale fashion for men and women. They carry a number of fashion lines and have not tried to do so many general merchandise things like Sears or other department stores have. In other words, they have stayed focused on what they are good at. Perhaps the one department store comparable in Canada is Simon's. That is another example of slow, steady and focused while staying privately owned.
Von Maur's also runs a newer, larger mall store group called Dry Goods USA which has over 80 stores across the U.S. including West Acres. All in all Von Maur's and West Acres are a good match. The mall owners there never gave up on finding tenants. And Von Maur has looked for placed where their unique offerings might work. Unlike Columbia Mall which is largely empty, West Acres is set to remain relevant into the future.
The only thing that might hurt the retail success of West Acres is the tariffs. If higher prices lead to a recession and prices spiking from products that have tariffs, there could be problems. How much does Von Maur have from China on the shelf? How many farmer face tariffs selling into China. As far as Canadian tourists go, the numbers are dropping each month. Fargo is no longer part of a lot of people's travel plans. Canada might be in recession already and people will pull back on spending. And no, Canada will not beg to become the 51st state nor welcome an invasion. It just means we will seek other markets until things change in the U.S.
Some businesses won't notice the drop but they will notice the price changes. The tariffs are still fresh and they will be hard to ignore. At the moment, until the pain reaches into every aspect of the economy, most people will ignore it. The question will be what will be the response?
Fargo is a fine city and West Acres a fine mall. They seem to be doing everything they can to continue prosperity and hospitality. Attracting Von Maur is an indication they are doing everything right. At some point, I hope Canadians will be able to enjoy it in the future.