Wednesday, June 11, 2025

A New Arena for Winnipeg Planned Soon?

The present Canada Life Centre in Winnipeg is not very old. However, it was originally built for an AHL hockey team and not a NHL one. It is the smallest arena in the NHL and even at that, in recent years it has not always sold out. The Winnipeg Jets are trying to increase the corporate seats which has not been a priority when there were so many individuals in the past buying tickets. At just over 15,000 seats, Winnipeg's arena is smallest in the NHL. Most arenas are around 17,000 to 20,000 across North America.

The AHL Moose and the Winnipeg Sea Bears basketball team also share the facility which makes for a pretty full selection of teams calling the arena home. On top of that are concerts and entertainment events. The True North organization has also been building out with real estate. Since 2004, ownership has built out north, west and south of the arena. Across the street, they partnered with others to build restaurants, offices, hotel and parking lots.

The Burton Cummings Theatre is now part of the True North organization. In part, this is to have entry level entertainment in a venue more well suited for some groups and individuals. This builds relationships and street life in the entertainment district. Street parties are held regularly in proximity to the Burton Cummings. This is important as the creation of an entertainment district cannot revolve around one sport and building. This is why True North also does concert/event work as promoter. Not all of it is at the Canada Life Center. In the past, True North has done Cirque du Soleil shows under the big tent on Kenaston. This year they are doing a two day music event at the Princess Auto Stadium. 

The Canada Life Centre has room for more concert/show events on its schedule but clearly there are limits based either on small or larger sizes and whether it can be fit in between the three sports teams that call the arena home. There are also other sports leagues that would like to come to Winnipeg but find there is no facility to host them. In particular, professional women's hockey and basketball. Therein lies the conundrum. It is the downtown arena or nothing. Even a WHL team could not survive in Winnipeg without a facility larger than the Sanford Fleming Arena at the University of Manitoba. 

It is clear Winnipeg needs another arena. But what size? Some say it should be smaller as in the 7,000 seat range. Is that thinking too small? I don't know too many people who thought the Sea Bears would regularly pack in 15,000 people for basketball games. Imagine building a 7,000 seat arena and finding professional women's hockey selling it out and then some. Could they have used a 15,000 seat arena instead?

A scanning of NHL arenas will show Winnipeg's facility is not the oldest. It is nearer to the newer ones as it closes on 25 years having being built in 2004. Many present facilities in the league are from the late 1990s. The average lifespan of an arena is considered to be 25 to 25 years. This would apply to Winnipeg's present facility. 

The next question is the location of a new arena. Some people would love to see it down by the University of Manitoba so that it could benefit Bisons sports programming. There is a good case for that. And there is likely space for it although anyone who knows how much of a crowd Blue Bombers games have and the traffic involved is probably hesitant. The 41 games that say Jets or Moose play and 4the 0,000 university population from fall to spring are considerable numbers in one place. It can be managed but it is worth considering.

The Chipman and Thomson family have put in considerable investments downtown and continue to do so. Their concern just doesn't extend to the bottom line but to the welfare of those living and working downtown. This has been aptly demonstrated in the donations and leadership of the pair over many years. To that end, I'd expect the location on a new arena would be downtown.

There isn't an obvious spot for the new arena to be located. There are quite a lot of surface lots where the beginnings of arena could be. However, it might be like how the Canada Life Center came to be and that was from the demolition of existing buildings such as Eaton's and part of Cityplace.

A big question is on whether the Canada Life Center will be expanded to 17,000+ seats or remain the size it is and another arena built of 17,000 seats. My opinion is the Jets would move to a bigger location as there are changes to what corporations want in terms of season tickets than just box seats. Many businesses are looking for meeting spaces as well attached to entertainment so some new arena designs are reflecting this. Many new arenas are also doing more to become concert friendly and that comes from initial design.

In the picture above, Hamilton's Copp Coliseum is being designed to fulfill a concert mandate in the greater Toronto area. While a single use facility might work in that part of Ontario, in Winnipeg the need is for multi-purpose facilities. There really just isn't a venue of size indoors after the Canada Life Center. An attempt to get a 6000 to 7000 facility for the Winnipeg Ice failed. One of the reasons the Chipmans might go for a new arena is to forestall a competitor such as the University of Manitoba building one.

Another important reason the True North will push for a new arena is that they have an agreement with the province to not fund any new covered facility in Winnipeg for the length of time of the mortgage, This blocked the Bombers from having a covered stadium. When the agreement expires, there is nothing preventing Bombers from going forward with a covered stadium and also getting an agreement preventing anyone from new facilities built with 25 to 30 year terms. This is definitely something the Chipman's won't want.

I don't expect anything in the next two years as True North finishes the work on new asset Portage Place as well as see Sutton Place Hotel built but expect something soon enough. The end of prohibition on government facilities and the desire for more professional teams will drive the timetable.

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