It really hasn't gotten the big splash it deserves but this week Encore+ has begun as a YouTube channel devoted to Canadian content. It is digitally re-mastered TV and film production covering kids, drama, comedy and documentaries produced by and for the Canadian market.
Some of these programs are still seen on cable in Canada, some on pay services such as Netflix or CraveTV. This will be the first time they are for free and in support of the people who created these programs. The channel is a creation of the Canadian Media Fund and supported by Google Canada, Bell Media, Telefilm Canada, Deluxe Canada and Broadband TV (BBTV).
This is an experiment to see if catalogue material from the vaults of Canada can find new audiences or bring back old audiences and be monetized to benefit the creators of the material.
In the next few years, it will harder to find free or less expensive material to view as Netflix, Disney and others create their own paywall media and increase the price to see it. YouTube itself is increasing how it monetizes itself and original material can make contributors rich with advertising and sponsorship.
There is a hunger out there for quality material from years past. In fact, the hunger is so great that people will seek it out even if it is of low video and sound quality just because it isn't available except on unauthorized downloads or streaming.
Free high quality material that is binge worthy and might even be family approved that actually might help pay the creators should and ought to be a no brainer.
Ultimately, people will make their choice on what is uploaded and so far there is 300 videos up covering various TV shows and movies.
Here is what is up so far.
Encore+
Due South
Mr. Dressup
Da Vinci's Inquest
The Littlest Hobo
Are You Afraid of the Dark
Little Mosque on the Prairie
There is also French material as well going up such as Degrassi Junior High in French and Due South in French.
Many TV movies and films are also going up.
Safe to say this changes many things for Canadian catalogue content. There is no telling how much library material could be up for free on YouTube as a result of this. So little media splash for it as well. I suspect most people will discover the channel purely by accident.
Best Canadian entertainment story for a long time. Everyone should push for their favourite old show to be uploaded here in re-mastered format.
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