|New logo for Space Channel - It's all around you|
|The old logo from 2005|
|Evolution of old logo|
Bell Media has been re-branding all of its channels lately. Bravo, the Comedy Network and MuchMusic have all seen changes. In Bravo's case, it has brought in some exciting original programming. For Space, we are seeing a change of Internet website address, logo and taglines. However, there are programming changes coming that are decidedly off message.
Space has been home to many sci-fi programs from the BBC and SyFy channels in the U.S. as well as its own original programs. Notably Dr. Who has been one of the mainstays of the network in recent years.
Bell marketing says this about the change:
“This idea that sci-fi is people in polyester onesies running around with taser guns,” explained Bell marketing director Justin Stockman, “that’s not what the genre is about anymore.”
Um, guys...don't insult your audience. I think Space viewers know what they like in terms of fantasy and sci-fi. They are even prepared to accept shows like Face-Off that might qualify.
One thing I think everyone who watches will agree upon is that Castle, the popular detective show is NOT sci-fi or fantasy or anything close to it.
In my humble opinion, Bell Media may be in violation of their CRTC promise by making this program the anchor to their new brand. Yes, you heard that right...Castle is a Space program.
This is not the first time a network has run afoul of the rules. The History Channel once tried to slide JAG into their line-up and was thoroughly thrashed for it and had to remove it. The CRTC agreed that JAG was not history programming despite the song and dance the network made that it was.
Castle is a shocker on the network. What next? NCIS?
There is still some original sci-fi programming coming down the pike but by view is that this might just be the door opening to introduce other material that has nothing to do with their mandate.