Saturday, February 4, 2012

Banana Republic and Ivivva Athletica Opening in Polo Park

Gap and Old Navy sister store Banana Republic is slated to open in Polo Park in the near future.

Also opening is Lululemon little sister store Ivivva Athletica. I say little sister since it exercise clothes for girls.

The move for Banana Republic was made possible when Nygard didn't renew their lease and Quilts Etc moved near to The Bay. And why would they? It is fairly clear that Nygard with a large property on Kenaston has made the same choice that Tommy Hilfiger did.

And why make that choice? Well, it is expensive being in a mall like Polo Park. They are chasing a young crowd and the customers that Nygard wants are closer to Kenaston one would think.

It is quite the transformation for Polo Park and it will continue as they try to have some stores no one else has in the city. For some retailers, they will find their options better elsewhere.

As for Ivivva Athletica, they are extremely young and female in orientation. Lululemon already had line ups through the mall. I expect this store to be no different.

Is it possible for a mall to too young and too female? I guess we shall see if Harry Rosen and Apple decide to make their move elsewhere.

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