Portage & Maintenance
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Dear Winnipeg, Oddly enough, despite Portage & Main being the main issue
that pushed me to start Dear Winnipeg, I have never actually written a
single le...
2 weeks ago
Casual commentary about political, cultural and economic issues with a particular interest on the city of Winnipeg by John Dobbin
4 comments:
My theory: Actual cost for coming up with slogan $20. the rest of the 2 million? spent on NDP logo ivory back scratchers.
Why could they just not revert back to "Friendly Manitoba?"
I certainly have to wonder how long it took to come up with the slogan. As for the money spent, I guess we'll see. In some of the ad campaigns, I have a hard time guessing who the sponsor is and what they are selling.
As for Friendly Manitoba, it certainly is something that people are familiar with and that a campaign could be built around.
Not that I'm especially enamoured by "Manitoba Time", but I'm pretty sure that any slogan devised by marketing professionals - whether it's terrible or brilliant - will be roundly mocked, condemned and scorned by Manitobans immediately upon hearing it. That's just how we roll.
On that basis alone it's probably smarter to save our money, stick with "Friendly Manitoba" and use the savings to buy more ads. What's the use in fighting it?
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