Casual commentary about political, cultural and economic issues with a particular interest on the city of Winnipeg by John Dobbin
Tuesday, December 7, 2010
Curve 94 And the Road Ahead
Can Don Percy be far behind?
It has been noted that Curve 94 radio station in Winnipeg which recently fired almost all its staff and began Christmas early with seasonal music is looking to change to an oldies format in the new year.
The name of the station will be FAB 94.3.
The one time superstar of pop music in Winnipeg has been in freefall for the last years.
This all reminds me of the various changes BOB FM tried in the years before it selected its present format.
The radio dial is crowded in Winnipeg and there is new competition from satellite radio and Ipods as well as onboard computers that will play your pre-selected favourites.
Perhaps the biggest competition for radio in recent years has been cell phone use. While the hand held devices are now banned, many people have switched to Bluetooth headsets and talk on those rather than listen to radio.
The one market that might still listen to free radio over the airwaves is the older audience. However, is this the audience that 94 wants to reach out to? Expect to hear a lot of commercials for audiologists and denture wearers.
And perhaps the growl of Don Percy will be there to tell those that killed the old oldies station: Told ya so.